When we knew we wanted to do a redesign for Cute Overload, there was only one place to go. We only hire the best around here, so allow me to introduce to you:
The Ferret Focus Group.
Quirky. Excitable. Easily distracted.
But man, can they put a design together! They gnawed for months on our refreshed logo, and chose the color palette by pawing through endless color swatches. Très thorough.
The ferrets had three goals in mind for the redesign: Focus on larger images, show larger images, and please can the content be larger. Together, we accomplished all those things.
I can’t even remember what the old site looked like. Can you?
Black-footed ferret kits at the National Zoos Conservation and Research Center by Mehgan Murphy, Smithsonian National Zoo.