THIS JUST IN: Grumpy Cat Meets Bub!

And the Intertubes brace for the shockwave. Mashable says the pair were in Minneapolis for the Internet Cat Festival. (Click each image to play the Vine video.)





2013 Bub Action Plan

To: Marketing
Fr: Sales
Dt: 12-21-12
Re: 2013 BUB Action Plan
________________________

Guys:

During the holiday shopping season, I’ve seen a lot of Boo-themed merch in stores. This dog is everywhere. They’ve really stepped it up. We also can’t ignore Maru, he owns The Pacific Rim- though Mugumogu seems happy to crank out a book once in awhile, and a calendar- we don’t see much of a move towards brand extension. (Maru Spanx?)

The point is, we need to be proactive with Bub in 2013. Here we have without a doubt the cutest cat that has ever lived. T-shirts, DVD’s, social media, online gaming, iPhone apps, we need to come up with a thematic approach to marketing Bub in the new year.

Thoughts? Get back to me by EOB, please.

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Spotted on Buzzersons.

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