Gotta admit, “Neko Atsume” has flown under the Big J radar as far as I’m concerned. It seems that this is a cat game you play on your mobile phone. OK, I get it. And since Japan is obsessed with cats, naturally you have to make…air fresheners with the kitteh on them. Sure, why not?
UPDATE 2:30pm PT: For those who are searching for these on the iTunes App Store, maybe this will help.
Four distinct scents for you: “Gentle Jasmine, Cozy Berry, Relaxing Floral, and Refreshing Shampoo.”
Peel off the sticky decal and put them anywhere that needs a little “freshening.”
The car dashboard, for example.
Or at work.
The kitteh rotates around the freshener, too.