Re: 2013 BUB Action Plan
During the holiday shopping season, I’ve seen a lot of Boo-themed merch in stores. This dog is everywhere. They’ve really stepped it up. We also can’t ignore Maru, he owns The Pacific Rim- though Mugumogu seems happy to crank out a book once in awhile, and a calendar- we don’t see much of a move towards brand extension. (Maru Spanx?)
The point is, we need to be proactive with Bub in 2013. Here we have without a doubt the cutest cat that has ever lived. T-shirts, DVD’s, social media, online gaming, iPhone apps, we need to come up with a thematic approach to marketing Bub in the new year.
Thoughts? Get back to me by EOB, please.
Spotted on Buzzersons.