From the 1976 Sears Catalog for Dogs

For lounging or play, nothing beats the versatile comfort of Floofy Miss™ petite sweatew and skirt separates. Machine-washable Barcron® polyester and cotton.

The carpet’s nice too, Vanessa P.



  1. snow white?

  2. earlybird1 says:

    Ooh la la, she’s sporting a true Burberry plaid there! I don’t own any, and that’s frankly fine with me… but she wears it so well, dahlingk!

  3. earlybird1 says:

    The touch of lace and the head-tilt launch the Cute Factor to sky-high proportions, IMHO!!!

  4. That entire situation looks comfy. ❤

  5. Mary (the first) says:

    Yes.. the lace collar absolutely MAKES the outfit!

  6. skippymom says:

    I’m pretty sure that’s fake Burberry. Something about it just doesn’t seem right.

  7. What kind of dog….I don’t underst—- *explodes into a cloud of glitter and wafts away in wind*

  8. *gasp*

    are you saying doggeh is sporting knock-off?!

  9. *circulates the room with a tray of deviled eggs*

  10. Earlier today, the thought of how much I MISS looking through Sears’ catalog crossed my mind.

  11. That should read “catalogs”.

  12. earlybird1 says:

    OOOH, yes, I will, thank you! *peruses eggs, takes the one with the most paprika*

  13. skippymom says:

    Yep, that’s what I’m sayin’.
    Thanks for getting me out moderation so quickly, too.

  14. skippymom says:

    “out of”

  15. Not That Mike The Other Mike says:

    You might enjoy James Lileks’ funny deconstruction of a 1973 Sears catalog, part of his larger examination of 70’s ephemera. I re-read it while writing this post, for inspiration:

  16. earlybird1 says:

    There, there,… carefully whisks up rainbow glitter with dustpan. You’re OK now.

  17. FLOOF!!!

  18. Looks like a Breck Girl.

  19. JohnnyJohnny says:

    Too funny. Looks like I’ll be spending the evening reading his hilarious descriptions.

  20. skippymom says:

    Oh yeah!

  21. Oh, good luck topping this picture, CO. Lawks, I say lawks!

  22. One of my pals, when he was a young boy, used to hang the Sears Catalog “foundation garments” pages in his room. Va va voom. Pre-Victoria’s Secret pin ups. Nothing like a girdle and Jane Mansfield bra to crank up the hormones of a 60’s pre-teen. Ha.

  23. … *scoops up brain with a sponge and a bucket*

  24. Furberry, for dogs.

  25. Ooohhh, all that pristine snowy whiteness gave me a little chill! Or maybe it was the adoring beady black eyes?

  26. Exactly the website that came to my mind in reading the prose above this pup’s photo. Man. I’m pretty sure there are photos somewhere in my mom’s home of me in exactly those types of outfits…

  27. For chav dogs!

  28. Eloiseariel says:

    Oh dear! I am going to have to return to therapy to erase the memories this Sears catalog has unearthed from my deepest sub-conscience! Thanks ever so, NTMTOM!

  29. This would be a Pomeranian. The most cutest dogs that you can put clothes on. I acutally have a black one and a cream one that stays with me when her mommie is gone. They are definitly the floofest of creatures and they know it…

  30. sunnylessmum says:

    Oh thank you NOMTOM, meeeeeeeeemmmmmmorieeeeeeeeeesssss, like the…. corners of my mind… that site is priceless! Humor therapy rocks!

  31. oh my GAAAAAH

  32. It’s 60s and 70s men’s underwear ads that are really kind of creepy:

    Click here IF YOU DARE:

  33. “Floofy Miss” cracked me up. 🙂 And a great link too- I miss reading Lileks’ weekly column in the Strib, back when I still lived in MN.

  34. Btw, BEEP!

  35. She has mastered the “Make love to the camera” look.

  36. Did anyone else glance too casually at this pic and think it was SNOW? (Must be the effect of the volcanically hot summer!)

  37. It’s “I Can’t Believe It’s Not Snow” snow.

  38. Ahem. Shouldn’t it be “sweateuw”, as in “peeeeeenk sweateuw”? *adjusts glasses*

  39. I can’t handle the fluff. It has taken over her EARS, it’s so intense!

    *blends into puddles of other CO readers*

  40. “I’m so cute that I couldn’t be cuter, and I know you agree!”

  41. Alice Shortcake says:

    That site is an absolute scream – you can spend HOURS there. Don’t miss the story of the ultra-cool Gobbler Hotel!

  42. o.m.g.

    why did I look?

  43. How do you pronounce “sweateuw,” anyway?

  44. Lucy's Mommeh says:

    The slightly crossed eyeballs have kilt me ded.

  45. Lucy's Mommeh says:


  46. NTMTOM. “Barcron.” It is your eye (ear?) for detail that sometimes really slays me. I’ll bet you would be really tough to beat at the Dictionary Game.

  47. kibblenibble says:

    I believe it’s sweat-oh, like the way a kid would say it before they can pronounce their R sound. 🙂

  48. Work it, own it.

  49. Uh oh, considering recent events, I’d be careful about throwing that term around. Hope all our UK friends are staying safe.

  50. No, I think it really is Sweateuw. It’s like a French word. It’s like sweat-tour, but say the “tour” with slightly puckered lips.

  51. Queen of Dork says:

    Zoiks! What a lovey! And the rug is awesome. It reminds me of the white shag carpeting in my childhood home which my mom actually had an “indoor rake” for.

    The sweater and skirt combo are dreamy on this puppers and the cross-eyed action is a good look as well!

  52. Fird Birfle says:


  53. Fird Birfle says:

    “Because it’s there.”

    The Mount Everest Division of Cute Overload.

  54. Fird Birfle says:

    THIS IS INSANELY ridiculously, delightfully cute !!!!!
    Also, I like it a lot.

  55. Queen of Dork says:

    What on earth?! *applies eye wash* Why did I take Theresa’s dare? I just had to.

  56. I wish I had a camera to capture this sort of thing. It would kind of be like photographing fairies, I’m sure.

  57. Queen of Dork says:

    *adjusts starched nurse hat. assists earlybird putting back together the blown to smithereens Alice with love and lots of glue*

  58. bob drummond says:

    You know- there is something familiar about that pattern that the cute little doggie is wearing . I swear I’ve seen it before. Oh, and by the way ladies I too took a peekaboo at the ad for mens undies and I cracked up laughing at it. Almost reminds
    me of the outfits I actually wore back in the swinging 70’s. Real groovey baby !!!!

  59. Queen of Dork says:

    bob drummond, did you wear clothes sort of like this in the glorious 70s?? 🙂

  60. victoreia says:

    Don’t hold back, Fird. Tell us what you *really* think! 😛

  61. So then you will have lots of Alice glitter glue, for making things pretty?

  62. OMG, Burberry sweater on the puppeh!!!

  63. WHAT?! I mean…supposed…I thought…ugh…gr…bu…duh… *gibberish ensues, followed by sound of mind snapping!*

  64. Fird Birfle says:

    Well, it’s like *THIS* ….
    [settles back into relaxed posishe on the counselor’s lounge ….]

  65. bob drummond says:

    Not quite like john Trovolta ,but a little bit earlier and a bit LOUDER!!
    Oh, and yes we guys did wear bell bottoms too ! Thanks for the video clip,
    I really appreciated it !

  66. LOL!

  67. Remember “Gee, Your Hair Smells Terrific?”

  68. Fird Birfle says:


  69. Gail White says:

    Looking into my crystal ball, I see this little lady on the cover of a CuteOverload calendar.

  70. Thanks everyone I knew y’all would understa— *looks at dog again*

  71. sweat-aw, with barley a hint of xtra t before the aw.

  72. This poof of glittery rainbow cuteness NEEDS a calender page 😀

  73. bob drummond says:

    Actually, If I showed at a regular disco dressed up the way I did I would have been thrown out and been called some names that you guys could not repeat on this website (or any other for that matter .)!!

  74. It’s not BURberry, it’s FURberry!